You know the one. Senior leader of a national charity with a nine-figure income. Brilliant person, fascinating story —
but the organisation they run looks nothing like yours.
Their campaign that raised £4 million. Their rebrand with a proper agency. Their comms team of twelve.
Their fundraising director who used to work at Oxfam.
It’s the same in the textbooks. When Luke was training for his Chartered Institute of Fundraising diploma,
he noticed that almost every case study — every worked example, every “here’s how it’s done” —
featured the kinds of charities that most people in the room would never work at. The room was full of people running community projects,
small housing charities, local arts organisations, mental health services with three staff. The examples were RNID, RNLI, Cancer Research.
The gap between what’s studied and what’s real is enormous. And it matters — because when the only available blueprint
is built for organisations ten times your size, you either adapt it badly or give up entirely.
90% of charities in the UK are small organisations.
They make up the majority of the sector, do some of the most important work in it, and are almost entirely absent from the conversation about how to run it well.
Bigger Slice exists to close that gap.